Socialed App

People today have the trouble of even asking for an extra ketchup, it’s because we have forgotten how to interact with each other in person due to various digital communication. There’s no reason to even ask “How was your day” because of stories from social media which disconnected people from their social need. Hence, Socialed is socializing app that brings people together to do an activity (bowling, coffee etc.) which bonds people for effective interaction of ideas, emotions, experiences in groups or person without the use of messenger technology. It is targeted for users ages between 18-45 who maybe students & working professionals who are in Toronto. Tweetup uniqueness is that it is designed specifically for people who want to find another people/group for socializing in person.

Problem Definition

1. Empathizing The User

This is to understand the psychology of human & their behaviour in social groups. Based on this research we understand how humans are genetically programmed to live in groups for thousands of years & the modern lifestyle has forced us to practice individuality

Empathize (Learning Outcomes)

  • Being isolated because of the modern life, people yearn a social interaction.
  • These audiences prioritize a immediate social connection than being specific about the people they meet.
  • These people wants to feel being around with lot of people other than their known circle. ( Wife, Girlfriend, Best-Friends).
  • Chronic loneliness arises due to culture, technology & practice of individuality in the modern world
  • Over hundred thousand year people have been programmed to live life in large groups than with few or individually.
Persona Template

2. Defining Standpoint

The standpoint is to bring back the users feel that they can quickly get to meet people in groups without too much initiating interaction like a messenger technology. They must be able to go and quickly interact with other people comfortably by doing activities like bowling, pool bar, darts etc which will make them feel bonded.

3. Ideate

  • Users need to see where to find people to socialize in person.
  • Users must be able to socialize in groups or more.
  • Users must be able to find people other than their know circle.
  • There should be less virtual way of communication. Most of the information must delivered when people interact in person. (Bad ex : SnapChat Stories)

Ideating Relevant Functionality

Based on Maslow's Theory Of Hierarchy Need we organize user's need through each phase

Functionality Based on Maslow

Ideating User Flow

Functionality Based on Maslow

4. Prototype

In this stage we quickly used paper prototypes to quickly identify the flow & then procedded to high fidelity prototype using Adobe XD

Home Screen
Places Screen
Description Screen
Matchmaking Screen

5. Testing

Adobe XD Flow Preview

You can play the video below or you can Interact with the prototype

Testing Learning Outcomes

  • Users need to see where to find people to socialize in person.
  • Users must be able to socialize in groups or more.
  • Users must be able to find people other than their know circle.
  • There should be less virtual way of communication. Most of the information must delivered when people interact in person. (Bad ex : SnapChat Stories)